Managed and optimised 18 distinct ad sets to target diverse audience segments and drive measurable results for Luxe Hair & Skincare. Achieved a total campaign reach of 146,922 people, generating over 209,732 impressions and 84 website purchases.

Successfully reduced customer acquisition costs by analysing performance data, and making strategic adjustments to creative content, audience targeting, and bidding strategies. Used a data-driven approach to effectively scale Luxe Hair and Skincare’s ad budget while maintaining high engagement rates and fostering brand visibility.

Meticulous tracking and testing of creative messaging variations contributed to enhanced ROI for the campaign.